Specialty Drugs: Promising Future. Complex Reality.


During the past ten years, pharmaceutical & biotech companies have made significant progress discovering new specialty medications for both rare and prevalent conditions; these advanced medicines are rapidly becoming available to serve niche patient populations. Unfortunately, gaining access to such specialized drugs can be difficult due to HCP awareness, insurance issues, and complex dosing […]

February 24th, 2015|0 Comments

The Power of Empathy

Most of Nuvera’s projects start with empathy – essential for designing meaningful user experience. Here is a link to a compelling commentary on the intricacies of empathy and Nuvera’s infographic highlighting one of our projects where empathy and design thinking led to the patient support capabilities that ‘WOW’ – Bond For a Lifetime Through the First 4 […]

December 11th, 2014|0 Comments

Patience Experience Defined

Excellent white paper on the importance of a uniform definition around patient experience, which will aid in standardizing evaluation efforts. It’s exciting how the Beryl Institute is calling the healthcare industry into action, and helping to translate patient need into positive experiences: http://www.theberylinstitute.org/news/205173/Importance-of-Defining-Patient-Experience-in-Healthcare-Examined-by-The-Beryl-Institute-.htm

December 9th, 2014|0 Comments

If Netflix Were In Charge of Your Patient Experience

Several companies in the consumer industry excel at creating personalized customer experiences.
Netflix leads by example with
a strong commitment to understanding and delivering
exactly what customers want. Moreover, as Steve Jobs put it “A lot of times, people don’t know what they want until you show it to them.” Netflix does exactly that – helps the […]

December 4th, 2014|1 Comment

Not Just Any Help Will Do! Moments That Matter on the Patient Journey

Our previous post called attention to the lonely, disjointed steps along the path of patient journey. Lacking a dedicated guide, patients are left to weigh their difficult care decisions alone.

We believe that the power to create a cohesive, connected patient experience is within reach. So how do we get there?

Specifically, what must organizations do […]

November 19th, 2014|0 Comments

What Healthcare Keeps Getting Wrong: The Patient Journey

The diagnosis comes. It is delivered swiftly and the air catches in your chest. You are choked back to mortality, an impermanence that your overloaded day obscures. Anxiety crashes down: What about your family? How will you afford it? Can you get leave from work? The illness itself is a startling revelation, but now […]

November 11th, 2014|2 Comments